Logo & Branding
Usage Guidelines
How to correctly use Tropical Marine Centre branding across social media, digital platforms,
and partner materials. Please read in full before publishing any content that features our logo or identity.
Overview
Before You Begin
These guidelines apply to all customers, stockists, and partners who display TMC branding on any channel. By using the TMC logo you confirm your acceptance of these guidelines in full. If you are unsure whether a particular use is permitted, contact us before proceeding.
Approved Logo Versions
The standalone 'tmc' icon is approved for packaging and dry goods only — it should not appear on social media, email, or digital content without the full wordmark.
Clear Area
Maintain a clear area on all four sides of the logo equal in width to the largest dot on the right-hand side of the mark. No other elements, text, or imagery should appear within this space.
Brand Colour
C:100 M:71 Y:10 K:47
Pantone 654c
The primary brand colour is Pantone 654c.
Use only the approved colour values shown below.
Do not substitute alternative shades or approximations.
WHITE REVERSED LOGO
Logo Usage Rules
Do
- Use the official, approved logo files provided by the Brand or Marketing team
- Maintain the required clear space around the logo
- Use the correct colour version — full colour, black, or white — as specified
- Scale proportionally; always resize the logo as a whole to avoid distortion
- Use high-resolution files for print and digital formats
- Seek approval from the Brand Manager for any new or unusual applications
Don't
- Alter or redraw the logo in any way (fonts, colours, proportions)
- Add elements such as flags, slogans, or graphics to the logo
- Place the logo on busy or low-contrast backgrounds that reduce legibility
- Stretch, squash, or rotate the logo
- Apply effects such as shadows, outlines, or gradients unless explicitly specified
Download Logo Files
Download the complete set of approved TMC logo files below. The pack includes colour and white variants across multiple formats suitable for print and digital use.
Tropical Marine Centre.png
Full colour logo · PNG · Digital use
PNG
tropical spot white.png
White reversed logo · PNG · Digital use
PNG
EPS
tropical spot 654c.eps
Full colour logo · EPS vector · Print & large format
EPS
tropical spot 654c.pdf
Full colour logo · PDF vector · Print & document use
TIF
tropical spot white.tif
White reversed logo · TIFF high-res · Print use
TIF
5 files · ~6.8 MB
By downloading these files you confirm acceptance of the TMC Logo & Branding Usage Guidelines. For additional formats or bespoke requests, contact marketing@tropicalmarinecentre.co.uk
DIGITAL TMC COLOURS
Primary
Darker Blue: #00163f
Main Blue: #173d6d
White: #ffffff
Secondary
Secondary: #0075c9
Marine Products
Secondary: #00abc8
Tank Essentials
Secondary: #083219
Fresh Water Products
Secondary: #49a942
Fresh Water Products
Secondary: #76bc21
Pond Products
Right to Revoke Permission
Permission May Be Withdrawn at Any Time
Tropical Marine Centre reserves the right to withdraw permission to use our logo and branding at any time and without prior notice. Permission will be revoked where, in TMC's sole judgement, our branding is associated with content or activities inconsistent with our values or professional image — including content that is offensive, misleading, discriminatory, harmful, or reputationally damaging.
Upon notification, you must immediately remove all TMC branding from your platforms, channels, and materials. Continued use after revocation may constitute trademark infringement and will be treated accordingly.
Requesting Approval
If you wish to use TMC branding in a way not covered by these guidelines, or if you are unsure whether a use is permitted, please contact us before proceeding.